Tuesday, April 10, 2012
Strategies of Marketing
One marketing strategy that I found very interesting is the use of symbols to represent a company. For example, when people see an apple with a bite taken out of it, people think of the Apple company and when people think of Apple they think of MacBooks, iPods, and iPads. Another symbol that generates a lot of conversation is the Nike Swoosh. When people see the Nike Swoosh they think of everything related to Nike, even their slogan "Just do it." The slogan "Just do it," also promotes impulse buying. This is purposely done by advertisers to make consumers feel like they need that material object that instant. Even the way something is written can be a symbol, such as Coca Cola. The way the cursive C has a sort of ribbon at the end of it. I have personally seen other companies use the same font as Coca Cola to make a joke about something because when everyone reads it, "Coca Cola" is in the back of their minds.
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I like how you chose this particular marketing strategy. I think that this is often neglected by most people not because it is not important, but simply due to the fact that we see these symbols so often that it does not really stand out as much as an unfamiliar sign or symbol. Marketers are very intelligent for using status symbols for their products since it leaves an imprint in people's minds, whether we physically see it or we are just remembering it. I think that this is one of the most effective ways to catch people’s attention and at the same time, they are selling their product to everyone else who sees it.
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