Marketing Research

One concept that I found very interesting is that companies research their consumers. Marketing research is done by companies to find consumer's "hot buttons" meaning what their consumers are interested in and what they are not interested in. Surveys, observations, and experimentation are all good ways of conducting market research. Surveys and group brainstorming seems to be the best way to conduct marketing research because it allows for the consumer to directly speak their opinions. Also, surveys can be conducted in many different ways such as over the phone, email, internet, and by person which allows for a wider consumer opinion. Observation is when a research group observes consumers' buying habits, which is useful but different consumer's have different habits and can be read the wrong way depending on who is observing. While experimentation has a lot of different variables which makes it hard for a research team to keep an accurate record.