Thursday, February 16, 2012

Dr. Novello

Dr. Novello became the United States Surgeon General in 1989. Dr. Novello focused on four public health problems: AIDS, violence, alcohol, and tobacco. She became aware that because of the advertisements that Camel cigarettes were publishing in 1988 that smoking has increased. This is where the "cause-and-effect" inductive reasoning takes place. Dr. Novello banned cigarette and alcohol ads targeting youth and increased education in school systems. She felt that if youth were not bombarded with images/videos/slogans for cigarettes and alcohol, they would be less likely to smoke and drink. She also worked with the school systems to help educate youth about violence and AIDS. Her reasoning is that the more the youth knew about the consequences of AIDS, violence, tobacco, and alcohol the more likely youth would be to abstain from them. She was somewhat successful because in the beginning of the mid 1990s there were less reports of violence and a decline in cases of AIDS.

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