Learning over the semester

I have learned a lot of things over this semester, it is hard to talk about a specific few. I have learned about inductive and deductive arguments, analyzing, fallacies, language and communications and many more. One of my favorite things that I learned this semester is about marketing and advertising. I am a business major, and all businesses' main goal is to sell their product. This is done through effective marketing and advertising. I learned that many companies do marketing research, which is defined as "the process of identifying a target market for product or service..." In other words, companies research who will and will not buy their product and how to appeal to people so they will be influenced to purchase their product or service. Companies use surveys, observation, and experimentation to conduct their market research. Also, the use of symbols and images to represent a company. For example, Nike's swoosh, McDonald's golden arches, or Apple's apple logo. These are all associated with their respective company and when we see these images we are reminded about the company. After reading about this, I began to notice it more often and realized how much we are exposed to these images everyday.